A rule is a rule I suppose. I had always been under the impression that when you purchase anything with a serial code, its the code your paying for and not so much the media its connected to. Just like purchasing games online, you can purchase and download the software for free, but its useless till you buy a product key.
I also thought that installing windows without a key would only work for a certain number of days like a trial period till you buy a key, I could be wrong about that though.
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