Hmm, after a quick search i come across this from this link:
http://crm.ittoolbox.com/white-paper...ough-ecrm-1068
What is eCRM ? (it sounds like its not specific to microsoft and can be do to with any business..)
At its core, eCRM is a simple notion. It acknowledges that a fundamental
change has taken place in the economy, and that for businesses to succeed
and profit, they have no choice but to learn from, and actively respond to,
their customers’ needs. Businesses armed with an understanding of what
their customers want, and how and when they want it, can make informed
decisions to drive business strategy, build brand awareness and attract and
retain their most profitable customers. These companies will take advantage
of the potential inherent in a loyal and profitable customer base.
Why do you need an .exe file, it sounds like its a business notion not a programme??