It should be but for a half degree at best? I'm happy to have my CPU run a couple degrees higher for a month and save on buying isopropyl and time. It is also hard to find it over here in the first place. Twice so far I have reaplied thermal paste on my CPU since I got it (January) and neither times have I used rubbing alcohol. My temps are sat at 15 idle with cool 'n' quiet on and 20 without it, and when overclocked (it isn't at the moment and won't be again until I notice it lagging behind games and what not) doesn't break 40 when stress testing, or 30 in real world usage. I am more than happy with those temps, and I haven't spent my money on alcohol or used it.
Once it builds up a little and the temps rise a few degrees, I will use it and clean it out, but I really do think it is one of those things that *should* be done (so say websites and computer users that do as they are told rather than experiment), but doesn't need to be done
nvx, when putting the heatsink on you will notice there are 4 holes in the motherboard, one on each corner, and they will line up with the pins on the cooler. the way you should do it is make sure the pins are twisted to the left (counter clockwise) and push them through the holes, then twist the pins clockwise to lock them down. It is easiest to do opposite corners first. Also, you will probably need to push down fairly hard to get the pins down properly, so make sure you support the back of the board when you do. You can also do it where you twist the pins to the right (clockwise) then push them through. They will fit fine and will click when they are in properly. I always did this when I had my stock intel cooler on my old system and found it alot easier, but I would try the "correct" way first