But DSL and Debian look totally different, use different desktop environments and behave differently. There's a bit of a size difference too. Look at Ubuntu, probably the most popular Debian-based distro available and it's simplicity compared to Debian itself (Not so sure on Etch), there's a huge difference. Even the Ubuntu-based distros look totally different to Ubuntu itself. (Excluding the deriritives of Ubuntu) To be a new distro it can't be a re-brand, it has to look totally new and in some way be different. Otherwise all you end up doing is offering Distro X in a new shell.