I'm calling BS on that comparison, even if the numbers are right, there is no way that card costs close to as much as them, that thing lists 1536 cores!!!!! The 580 only has 512, and i highly doubt a card 3x as powerful will be even close to the same price, that thing has to be in the 1000+ range, so that's either made up BS or just a pointless comparison essentially like 3 580's v a 7970, but with better drivers and scaling. Also according to google, the 580's tdp is 244 v that's 194, even on a smaller nm die, i find that much of a drop with that much of a core increase hard to believe.