i'll agree with you there, but when you look at the intel counterparts (at least in dual core, i don't know as much about single core processors) to amd processors, intel always seems way ahead in terms of core processing speed/power. And yet, because of amd's more advanced technology (hyper transport, advanced memory controller, etc) they're much more efficient and come out on top 90% of the time when it comes to games and single high end multi-threaded applications. Although intel is better in a multi-threaded non-gaming environment, i think that the performance difference is realistically unnoticable. All the processors out there right now (those above entry level and several below) have the capability to handle the multitasking needed by the majority of users. If you're exceptional, however, that's where exceptional processors come into play. When i see how much amd quad core costs compared to conroe ill make my definite choice, but if they're remotely similar in pricing im going to hit up newegg for the first K8L i can get my hands on!