Flip an opinion here, lol
I have an Asus P5K SE motherboard. I believe it was last year (stranglehold i think you helped me out with this) I bricked my BIOS chip. My run in with Asus was awesome. I got on the phone with them, was on hold for 10 minutes, quickly ordered up a new BIOS chip. Within 3 business days, it was in my board.
Not sure if this would be included into "support", but i didn't mind it. As well as i do love Asus products on their own. This board is, i believe, 8 years old and works pretty good. I just bought an Asus GTX660 Ti video card that i'm in love with. My next board (ordering it here right away) will be another Asus board. Not because i think Asus is the best of the best, it's because in the past, Asus has proven myself no wrong.
But then again, maybe i just got a horseshoe up my ......