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The new Maxwell cards are speculated to offer a tad more performance, but what catches every eye more is the rumor that they would become much cheaper opposed to the pricing levels currently seen with the 780 series. This in itself would be a good change as prices of the 7** Series GPU's are soaring high and burning a hole in wallets.
Reports also indicate that there will be one 20nm Maxwell product later in 2014, though that could be the GTX 880 we likely think it would be the mid-range segment product as 20nm is creating a big can of worms in terms of yields from the looks of things. The road towards 20nm has always been viewed as a complex one. Rumours suggested that AMD could be the first to launch 20nm GPU's but by the looks of it Nvidia seems to be closer to it. Or could AMD pull one out of the bag and shock us with the first 20nm GPU. Only time will tell as we gear up for more action between both companies and witness which of them will release the first ever 20nm GPU.
Source:
http://blackholetec.com/main/article/nvidia-gtx-880-more-affordable