Is the laptop still under warranty? The drive could have failed from defect or something more simple like the data cable or power connection. If it's still unver a warranty or some type of service plan the best thing would be to bring it in to the dealer. That would be the cost effective while a shipping+handling charge may be seen if it has to be shipped out for service.
The proprietary look there is usually a lack of a drive jumper pin for the automatic cable select setting. When installing or replacing a drive on many prebuilds and laptops as well they simply slap them in without worry.