The current (defunct) state of RAMBUS memory has a 32bit bus in a dual-channel configuration, yes. The single channel modules are only 16bit.
Where are you getting the 72bit number from? Are you talking about the module's pin count?
RDRAM technology, while faster than the SDRAM at the time, had much higher latency, produced significantly more heat, and had a higher cost. When DDR memory launched for consumers it offered higher speed for a lower cost. The technology couldn't compete in the market or on the bench.