Nvidia's response to the heat and power usage with the GTX 480

[Ryeong]

We wanted to let you know that we’ve also heard your concerns about GTX 480 with respect to power and heat. When you build a high performance GPU like the GTX 480 it will consume a lot of power to enable the performance and features I listed above. It was a tradeoff for us, but we wanted it to be fast. The chip is designed to run at high temperature so there is no effect on quality or longevity. We think the tradeoff is right.

Read the full article here:

http://blogs.nvidia.com/ntersect/2010/03/gtx-480-a-passion-for-the-future-of-pc-gaming.html

Please no flame wars.. be nice..

Edit: so don't worry about the heat.. The power consumption is a toll you must pay for the extra feutures and not some patetic Jk/s about Nvidia not being able to produce efficient electricity.

 

[joh06937]

i would want to see someone running at high temperatures like 125 C plus before i would be completely convinced of that. but, also remember that that will probably raise the temperature inside the case and effectively heat up other things as well (which are not specifically designed to run at high temperatures).

 

[Ryeong]

i would want to see someone running at high temperatures like 125 C plus before i would be completely convinced of that. but, also remember that that will probably raise the temperature inside the case and effectively heat up other things as well (which are not specifically designed to run at high temperatures).

A H50 or something similar (or custom) water cooler and the problem is solved. For the other components you'll need a case with a good air flow. Unless there is like 35c in your room i doubt that will be a prob.

 

[Ethan3.14159]

Excuses for a poor product. I feel bad for anyone with any financial ties to Nvidia. I'll be keeping my GTX 260 until the next round at least.

 

[Aastii]

alright, so the nvidia chip is designed to run at those temps.

and when the heat from the GPU raises the internal temps which in turn raises the temps of all other components and reduces their life what will their excuse be then?

 

[tlarkin]

Excuses for a poor product. I feel bad for anyone with any financial ties to Nvidia. I'll be keeping my GTX 260 until the next round at least.

I feel the same way about Windows, Nvidia seems to be losing touch with it's user base. I have a GTX 260 and it performs great for what I do, but if I were to go out today and buy a card, I would strongly look at ATI.

 

[Ryeong]

Excuses for a poor product. I feel bad for anyone with any financial ties to Nvidia. I'll be keeping my GTX 260 until the next round at least.

Poor product? erhm... That's the best Single-GPU out there with feutures never seen before. Heck, it beast 5970 under heavy tesselation and is much more interesting.. how can that be bad?

alright, so the nvidia chip is designed to run at those temps.

and when the heat from the GPU raises the internal temps which in turn raises the temps of all other components and reduces their life what will their excuse be then?

water cooled cpu, decent air flow.. Notice this:

Having built these cards with passionate PC gamers in mind, it was really the only option.

I think it's important to keep that in mind..

I feel the same way about Windows, Nvidia seems to be losing touch with it's user base. I have a GTX 260 and it performs great for what I do, but if I were to go out today and buy a card, I would strongly look at ATI.

Again, this card is for passionate PC gamers and feutures content beyond anything seen before. It's a nice step forward.. I think you feel that way because you have forgoten what next-gen graphics is truly about. 480 is better than 5970 in tesselation and contains better content. How can that be a let-down when it's more futureprood and interesting? I'm just sayin' ..

Edit: no flaming intended..

 

[Aastii]

Poor product? erhm... That's the best Single-GPU out there with feutures never seen before. Heck, it beast 5970 under heavy tesselation and is much more interesting.. how can that be bad?



water cooled cpu, decent air flow.. Notice this:

Having built these cards with passionate PC gamers in mind, it was really the only option.

I think it's important to keep that in mind..

it isn't all about performance.

The Price/performance isn't anywhere near as good as ATi, heck, it oversteps the limits most people would go to for price/performance, and then some.

The power usage compared to the ATi cards is insane, if you were to look at what each card does with a given amount of power, ATi would stamp all over nvidia this time.

The heat, as has already been said, is insane. You can say water cool it, but with what, you show me a readily available water block. I just googled it and this came up, and all I will say to that is an extra $140-150 on top of your already overpriced card just to keep the damn thing cool enough for your system. You can stick it.

I have had nvidia cards in the past, I have had ati cards in the past, I am building a system this month for my sister with intel/nvidia setup, so no, I'm not an ATi fanboy, I am not anti-nvidia, I am being realistic, and nvidia may have got a marginally more powerful card, but they have messed up badly in doing so

 

[tlarkin]

No such thing as "future-proof." Plus by the time software actually takes full advantage of that hardware, there will be another one that is future-proof. Furthermore, by the time the software catches up, there should technically be a better and more efficient card that does not eat up as much power.

That thing is going to generate a lot of heat, and it will affect all components in your case. Passionate gamers? Sounds like a marketing ploy to me.

 

[Aastii]

No such thing as "future-proof." Plus by the time software actually takes full advantage of that hardware, there will be another one that is future-proof. Furthermore, by the time the software catches up, there should technically be a better and more efficient card that does not eat up as much power.

That thing is going to generate a lot of heat, and it will affect all components in your case. Passionate gamers? Sounds like a marketing ploy to me.

lol +1. It is a card for gaming, I can see the nerds sat there going "I'm a passionate gamer!! See, I got the card!!"

 

[joh06937]

No such thing as "future-proof." Plus by the time software actually takes full advantage of that hardware, there will be another one that is future-proof. Furthermore, by the time the software catches up, there should technically be a better and more efficient card that does not eat up as much power.

That thing is going to generate a lot of heat, and it will affect all components in your case. Passionate gamers? Sounds like a marketing ploy to me.

ha ha... "only for the best of the best."

 

[Ethan3.14159]

Poor product? erhm... That's the best Single-GPU out there with feutures never seen before. Heck, it beast 5970 under heavy tesselation and is much more interesting.. how can that be bad?

Terrible heat problems, ridiculous power consumption, and low efficiency. I have electricity bills to pay. If I can get a card with 90% of the performance with far less power usage and less heat I'm going for that. Not to mention I'll save quite a bit as well. In terms of performance per watt or performance value the GTX 480 and 470 are rubbish.

I won't notice the difference between 50 and 55 FPS in Dirt 2, and no one will. My GTX 260 runs everything perfectly well. And my 8800 GT is running everything for my 1080p media center. When I need to upgrade then I will. Software hasn't even caught up to what I have now, why should I upgrade? Passion? More like pissing money away to run a couple benchmarks.

Also, "interesting" is a point of view. I wouldn't use that in argument for something. You keep arguing about tessellation. Does this actually have any practical use for you or anyone here? I highly doubt it. And you realize that the ATi 5000 series has many features never seen before as well? Does Eyefinity ring a bell?

The only thing Nvidia currently has going for themselves at the moment is GPGPU computing. They did have PhysX, but now ATi is working with developers to allow physics processing to be done on almost any GPU.

 

[Ryeong]

it isn't all about performance.

The Price/performance isn't anywhere near as good as ATi, heck, it oversteps the limits most people would go to for price/performance, and then some.

The power usage compared to the ATi cards is insane, if you were to look at what each card does with a given amount of power, ATi would stamp all over nvidia this time.

The heat, as has already been said, is insane. You can say water cool it, but with what, you show me a readily available water block. I just googled it and this came up, and all I will say to that is an extra $140-150 on top of your already overpriced card just to keep the damn thing cool enough for your system. You can stick it.

I have had nvidia cards in the past, I have had ati cards in the past, I am building a system this month for my sister with intel/nvidia setup, so no, I'm not an ATi fanboy, I am not anti-nvidia, I am being realistic, and nvidia may have got a marginally more powerful card, but they have messed up badly in doing so

No, they have not messed up because this was intended for the passionate gamers and not the market in general.

ATi has much to offer, DX11, eyefinity, low cost..That's really good, But that's it.. It's just not interesting for the passionate gamer because everyone (or most) people can just get that easily. If you know what i mean..

This would not be good if it was intended for the casual user. but its not.. And as i said before, i could get 5970's.. but why just that? I want something more, something different and new.. I want playable framerates in upcoming DX11-heavy-tesselated titles (and yes, they will come soon enough).. I want 3D.. I want Physix because of the amazing reality and the hair-demo proves that.. I want to mess around with Ray-tracing..

But, i understand what you mean.

No such thing as "future-proof." Plus by the time software actually takes full advantage of that hardware, there will be another one that is future-proof. Furthermore, by the time the software catches up, there should technically be a better and more efficient card that does not eat up as much power.

That thing is going to generate a lot of heat, and it will affect all components in your case. Passionate gamers? Sounds like a marketing ploy to me.

The reason why they say passionate PC gamers is because they will most likey have hardware and cpu clock's that require a good cooler and have the heat already figured out.. Also, a passionate gamer look beyond what you regularly can obtain. 480 is something new, a refreshment and interesting.

But i understand you and it's a good thing that you share your feelings... Yet, there are numerous games that will take advantage of tesselation this summer.. i'll bet by life on that.

Edit: I don't feel like replying to you Ethan3.14159 because of the attitude.. The heat is not an issue and does not affect the product, it's designed that way.

 

[Ethan3.14159]

Edit: I don't feel like replying to you Ethan3.14159 because of the attitude.. The heat is not an issue and does not affect the product, it's designed that way.

Designed to run hot. Awesome! They waited 6 months to release a DX11 compatible toaster. Maybe they thought getting into the kitchenware market is a good way to recover from no chipsets and underwhelming video cards.

 

[bomberboysk]

Geez, you guys have never heard of something called "Public Relations" have you? They are only trying to maintain their reputation, having been too late to the game, too hot, drawing too much power, and having one of their largest board partners abandon them for the GTX 4X0 line(XFX).

 

[Ryeong]

Designed to run hot. Awesome! They waited 6 months to release a DX11 compatible toaster.

A toaster doesn't really die when toasing.. so i guess it's np then. It toast good games to a nice degree and will keep toasing until i get my second grill. Happy? I don't need to use my heater when its cold outside, that way i can same some money by not using the heater in general..

It's a "hot" and sexy product.. i like it that way!

Geez, you guys have never heard of something called "Public Relations" have you? They are only trying to maintain their reputation, having been too late to the game, too hot, drawing too much power, and having one of their largest board partners abandon them for the GTX 4X0 line(XFX).

It's stupid for xfx to stop selling something that already sell to a nice degree (5870, 5970).. If they started to sell 4x0 they would lose money to a certain extent. Not worth it.

 

[Ethan3.14159]

Geez, you guys have never heard of something called "Public Relations" have you? They are only trying to maintain their reputation, having been too late to the game, too hot, drawing too much power, and having one of their largest board partners abandon them for the GTX 4X0 line(XFX).

I heard about that. I think they're celebrating their new partnership with ATI with this: XFX P90 5970

 

[tlarkin]

You bet your life on it? How much is your life worth? how long was the new Duke Nuke'em in development? How long did it take _____ developer to launch _____ title?

Truth be told, almost all video games are designed to play at the medium level of consumer products, because it gets a large market. The last time I played a game solely based on graphics it was kind of lame, and that game was Crysis. I also heard how you had to have the best machine in the world, and I don't OC anything, why? OC'ing your hardware reduces life and stability, now add in a non stable, single point of failure OS like Windows, and no thanks.

The highest end video cards, from any company, are always a marketing ploy to those "enthusiasts," you speak of. How can you tell the difference between 65 and 75 frames per a second? You can't, because the human eye is not capable of it. At some point performance plateaus off.

 

[bomberboysk]

You bet your life on it? How much is your life worth? how long was the new Duke Nuke'em in development? How long did it take _____ developer to launch _____ title?

Truth be told, almost all video games are designed to play at the medium level of consumer products, because it gets a large market. The last time I played a game solely based on graphics it was kind of lame, and that game was Crysis. I also heard how you had to have the best machine in the world, and I don't OC anything, why? OC'ing your hardware reduces life and stability, now add in a non stable, single point of failure OS like Windows, and no thanks.

The highest end video cards, from any company, are always a marketing ploy to those "enthusiasts," you speak of. How can you tell the difference between 65 and 75 frames per a second? You can't, because the human eye is not capable of it. At some point performance plateaus off.

Actually, there is a degree of responsiveness to be felt at higher FPS, as if you are playing a game at say 60fps and 120fps, the game running 120fps will feel far more responsive(twice the outputs=twice the chance to reeeive inputs). Visually, you will not notice a difference, however in gameplay you will.

It's stupid for xfx to stop selling something that already sell to a nice degree (5870, 5970).. If they started to sell 4x0 they would lose money to a certain extent. Not worth it.

If this card was so "Revoloutionary" they wouldnt be losing money, contradicting yourself it appears. XFX was originally an nvidia only partner up until about a year ago when they stopped being soley green team and started selling both ati/nvidia based products.

 

[Ryeong]

You bet your life on it? How much is your life worth? how long was the new Duke Nuke'em in development? How long did it take _____ developer to launch _____ title?

Truth be told, almost all video games are designed to play at the medium level of consumer products, because it gets a large market. The last time I played a game solely based on graphics it was kind of lame, and that game was Crysis. I also heard how you had to have the best machine in the world, and I don't OC anything, why? OC'ing your hardware reduces life and stability, now add in a non stable, single point of failure OS like Windows, and no thanks.

The highest end video cards, from any company, are always a marketing ploy to those "enthusiasts," you speak of. How can you tell the difference between 65 and 75 frames per a second? You can't, because the human eye is not capable of it. At some point performance plateaus off.

Hmm. But i know there is a difference between 25 fps with 5970 under tesselation and over 45 with 480 ^^.

Take it easy now. Windows 7 is a good OS.. Why flame other products. Stick to the thread and be nice please..

Edit: i'm having a nice day today