I didn't know there was technology like this out there. This crap is cool. You can customize the keyboard to any layout you want. Well you have to check out this website to understand. Something to do with OLED lit keys.
http://www.thetidy.com/blog/2008/04/26/optimus-maximus-keyboard/
http://www.thetidy.com/blog/2008/04/26/optimus-maximus-keyboard/