Definitely. The Phenom II was well-priced and did perform a little worse than the Intels but it was cheaper. Vishera when it was new was OK compared to the 3570K but if they go down the 'it'll do if we sell it a low price' attitude again, they will need to replace their lineup more frequently than every 4 years.If they want to survive they need to compete on all levels, not just value. This is what killed them in the past few years. From the looks of it they will be.
If they're going to be competing on all basis than that sounds great.