we generally stick with the most trusted stores, almost every high posting/regular member has, in their lifetime, bought a PC accessory or PC component from an online store, andi bet that over 95% of them bought from the top ones such as ebuyer, dabs, newegg, tigerdirect etc... another store on the web may be £10 cheaper but if no one has ever used it before, who are you going to trust, this new store or the global giant that 1000's of people can vouch for....??
Thats pretty much why we stick to only a few stores, that and the fact that if we recommend a crappy store that sells a dodgy product, its us lot here that will be answering the questions of suport when it doesnt work, so its in our best interests aswell to get you the right product from the right place.
Anyhooo, generally the board that someone linked you to on the first page is better than the board you linked to. It just is, its in a higher class, higher quality.
dragon