Really? Sure this tarnishes the Samsung name but I'd say more damage is being done by their shitty handling of the situation, in particular the fact that they recalled everything, said they were safe, and had more fires. Yeah it sucks that they made a phone that literally catches on fire but I wouldn't say that inherently makes all future phones by them more likely to catch on fire than other brands. If anything I'd say it's less likely as they'll certainly be more thorough in the future for testing that kind of thing.It really doesn't matter what Samsung does now. Whatever is going on with the note can go wrong with any other phone they bring out. So who is gonna take a chance on getting a bad phone again?