I am downloading the Consumer Preview now as we speak, reckons there's 2-3 hours left to go (downloading x64 ISO at around 300KB/s). Will be trying it out in VMware Workstation 8 (may need to update VMware though) to see what it's like. I tried the Developer Preview back in September and wrote a review on it (I've still got it somewhere) so it will be interesting to see what's changed after just under 6 months. Regarding the product key, I'm not sure if they have the same key or not, I suspect they do though.